History of ROLEX

Founder and Origins of ROLEX

• Founder: Hans Wilsdorf and Alfred Davis
• Year Established: 1905
• Initial Location: London, England
• First Watch: Rolex Oyster
• Official Website: www.rolex.com

The History of Rolex Watches: A Horology Icon

Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England. The duo initially established a company named Wilsdorf & Davis. Wilsdorf, a German entrepreneur, envisioned creating high-quality, reliable, and elegant wristwatches. Together with Davis, he began importing Swiss mechanical watch movements, assembling them in England, and selling them to retailers who added their own names to the timepieces.

In 1908, Wilsdorf coined the name “Rolex” as a trademark. He chose this name for its brevity, ease of pronunciation in various languages, and ability to fit neatly on a watch dial. The company registered the name in La Chaux-de-Fonds, Switzerland, and began building its reputation for excellence.

Relocation to Switzerland

In 1919, due to economic instability in England and high import taxes on precious metals, Rolex relocated to Geneva, Switzerland. Renamed Rolex SA, the company focused on Swiss innovation and reliability.

The First Watches and Early Innovations

Rolex released its first wristwatch under the new brand in 1908. However, a major breakthrough came in 1926 with the launch of the Rolex Oyster, the world’s first waterproof watch. This pioneering technology protected the watch movement from dust, water, and moisture, revolutionizing waterproof horology.

The Founding Purpose of Rolex

Hans Wilsdorf founded Rolex with a mission to transform public perceptions of wristwatches. In the early 20th century, wristwatches were often seen as mere jewelry rather than dependable tools. Wilsdorf aimed to create timepieces that were not only aesthetically pleasing but also functional, precise, and durable under various conditions.

Milestones and Iconic Products

Rolex continued to introduce innovations that solidified its position as a leader in the watchmaking industry. Some significant milestones include:

• 1931: Introduction of the Rolex Perpetual, the world’s first automatic wristwatch powered by a free rotor mechanism.
• 1945: Launch of the Rolex Datejust, the first automatic watch with an instant date-change feature at midnight.
• 1953: Debut of the Rolex Submariner, the first diver’s watch water-resistant to 100 meters.
• 1954: Introduction of the Rolex GMT-Master, designed for commercial pilots needing a dual-time-zone watch.
• 1960: The Rolex Deep Sea Special reached the bottom of the Mariana Trench, attached to the Trieste submarine.
• 1985: Rolex began using 904L stainless steel, which offers superior corrosion resistance compared to conventional steel.

Rolex Watches and Collections

Rolex offers a diverse range of watch collections catering to both professionals and collectors. Some iconic Rolex models include:

• Oyster Perpetual: The foundational collection embodying Rolex’s classic design.
• Submariner: The renowned diver’s watch celebrated for its durability and reliability.
• Day-Date: Known as the President’s Watch, frequently worn by world leaders.
• Explorer: Built for land exploration with rugged durability.
• Sea-Dweller and Deepsea: Professional-grade diver’s watches for extreme depths.
• Cosmograph Daytona: A collection for motorsport enthusiasts featuring a chronograph.
• Sky-Dweller: A watch featuring an annual calendar and dual time zones.

Commitment to Precision and Global Reputation

Rolex was the first watch brand to receive chronometer certification from the Swiss Official Chronometer Testing Institute (COSC). This dedication to quality has established Rolex as a symbol of prestige and status. From explorers to heads of state, influential figures worldwide have worn Rolex watches.

Continuous Innovation

Rolex continues to invest in research and development to enhance its watches’ performance. For instance, the company introduced the Parachrom Hairspring, an innovative material resistant to magnetic fields and temperature fluctuations, improving the accuracy of its timepieces.

Rolex epitomizes the perfect blend of Swiss horological craftsmanship, innovation, and timeless design. From the groundbreaking Rolex Oyster to modern series like the Sky-Dweller, the brand has set the standard for luxury watches. Rolex’s success stems from its unwavering commitment to quality, relentless innovation, and Hans Wilsdorf’s vision to create wristwatches that exceed customer expectations.